Tagu arhīvi: Marketing

Genius Sports has entered into a definitive agreement to acquire Spirable, a creative performance platform. Spirable allows brands, agencies and rights holders to create, automate and optimise highly personalised content. The at-scale offering uses live and contextual data and AI to distribute content across the major digital media channels including Facebook, Twitter, YouTube and Snapchat….

Francijas kazino grupa Lucien Barrière šovasar sāk reklāmas kampaņu no pludmales, kas paredzēta atpūtniekiem, kuri uzturas grupas kazino tuvumā. Pazīstams kā Plage Roulette. Reklāmas koncepcija ir sociāla un pieredzes balstīta, un tās mērķis ir attīstīt zīmola atpazīstamību un radīt trafiku un animāciju savās iestādēs: pirmo reizi pasaulē…

Melco Resorts izpilddirektors Lorenss Ho ir kritizējis bijušo Makao partneri Crown Resorts par to, ka tas nav "diskrēts" mārketingā VIP klientiem kontinentālajā Ķīnā. Krona nostāja noveda pie 18 darbinieku aresta Ķīnā un izraisīja triecienviļņus visā Āzijas nozarē. Pievēršoties Financial Times, Ho kungs sacīja, ka Crown…

TraffGen ir paziņojis, ka Novomatic Casino Admiral īpašums Gibraltārā ir izvietojis savu Hub Pro mārketinga platformu. Kazino Admiral izmantos TraffGen sistēmu, lai aizstātu un uzlabotu visu mārketinga un neatbilstību ziņošanu, mārketinga rīkus un spēlētāju attīstības vadību. Turklāt Casino Admiral būs pirmā TraffGen PromoBeacon spēlētāju izsekošanas un iesaistīšanās produkta instalācija Eiropā…

Fallsview Casino has once again been acknowledged at this year’s American Gaming Association Communications Awards ceremony held on October 1 in Las Vegas, recognising outstanding achievements in advertising and corporate communications in the global gaming industry. Fallsview Casino was honoured to stand next to internationally acclaimed casinos such as Wynn Resorts Ltd. and MGM Resorts…

Carroll Consulting, based in Germany, has updated its website to better reflect exactly what it offers the industry. The focus is on communication in two forms: marketing communications and translations. The industry press is an essential way to inform the market of company activities, successes, plans, case studies, etc. Carroll Consulting has the experience to…

The Grand Ho Tram Strip, Vietnam’s first international luxury casino resort, has appointed JWT Vietnam to be its Agency of Record as it looks to target visitors from mainland China, Hong Kong, Taiwan, South Korea, Japan, Russia and the “Viet Kieu” (overseas Vietnamese) community in North America. JWT will create print, TV and digital campaigns…

Despite Atlantic City’s casino revenue dropping by a further five per cent in August, casino executives on the east coast are pointing to another win from the ‘Do AC’ marketing campaign which is looking to put Atlantic City back on the map. The city’s 12 casinos brought in $298.1m, down 4.8 per cent from August 2012 with…